RCI’s New Revenue Management and Marketing Data Services

RDO / Industry Updates  / RCI’s New Revenue Management and Marketing Data Services
22 May 2013

RCI’s New Revenue Management and Marketing Data Services

RCI announced at the ARDA World 2013 Convention & Expo that it will offer affiliates customizable solutions for  revenue management and marketing data services. These services can be tailored to meet the specific needs of each affiliates’ business to help increase operational efficiency.

The new services will join RCI’s existing contact center solutions as some of the valuable offerings available through RCI® Affiliate Access, a new program specifically designed to help affiliates meet the challenges of the vacation ownership industry. RCI Affiliate Access will allow affiliates to leverage RCI’s services, resources and technology to help optimize their own businesses.

Proper implementation of revenue management techniques often helps predict consumer behavior, optimize product availability, and increase occupancy and profitability. The exchange company has seen impressive results in its own business as a result of advanced inventory analytics services. RCI will offer affiliates the services of its best-in-class Revenue Management team and technology. These services can help affiliates match the right product with the right customer at the right time.

In addition, the marketing data services that will be offered through RCI Affiliate Access provide a way for affiliates to cut through the advertising clutter and develop more profitable marketing campaigns. With the marketing team’s expertise, affiliates will be able to integrate the latest technology platforms and services in owner behavior and predictive analytics to uncover new ways to reduce costs, improve response rates and increase overall owner satisfaction, all while increasing revenue. Affiliates will be able to enjoy all of these benefits while still maintaining ownership and control of all consumer and inventory data, as well as their messages and strategies.

To deliver other valuable services and resources to affiliates through the RCI Affiliate Access program, RCI is leveraging its relationships with key experts to offer affordable pricing in various fields. RCI affiliates can also access RCI Marketplace, where affiliated resorts can shop and save on products and services they use every day such as appliances, electronics, bedding and more.

For more information, visit

No Comments

Post a Comment