Interval International recently commissioned a study of active leisure travelers residing in Peru who are interested in acquiring a shared-resort real-estate product during the next two years. The findings revealed that 97% of those interviewed find condominium-style accommodations an appealing alternative to traditional resorts, hotels, or motels. An impressive 92% plan to take more or the same number of overnight leisure trips in the next 12 months than they did last year. And, interestingly, more than 75% are not familiar with traditional timesharing, demonstrating the potential for shared ownership in Peru.
These are some of the highlights of the Shared Ownership 2014: A Market Perspective –Peru Edition produced exclusively for Interval by Ipsos Reid LP, one of the world’s leading survey-based market research firms. The study provides in-depth information about respondents’ vacation preferences, product perceptions, and travel.
Compiled during the first half of 2014, the data were obtained from interviews with qualified active leisure travelers at international airports in Peru who had taken at least one overnight leisure trip during the previous 12 months, with a stay in paid accommodations; were at least 25 years of age; were likely to travel at least once in the next two years; and reported a household income of at least US$40,000 or more.
In addition to travel habits and preferences, the report shows some compelling details on Internet and mobile technology usage, including:
- Nearly all those interviewed have Internet access at home
- Most searched for destination information online
- 97% own a smartphone
- 65% own a tablet
- 81% used a mobile device to find information about a trip when traveling
The Shared Ownership 2014: A Market Perspective – Peru Edition will be presented at the Shared Ownership Investment Seminar hosted by Interval International on August 7 at the JW Marriott Lima. The complete document can be obtained by contacting Marcos.Agostini@intervalintl.com.