Wyndham Destinations and Caesars Entertainment Corporation have announced the extension of their successful marketing partnership. The companies are building on their 20-year history by extending the relationship to 2030.
In the agreement, Wyndham Destinations can market vacation ownership to Caesars customers in its resorts and casinos and through its large customer database. Wyndham Destinations will also purchase room nights and other products from Caesars to provide its customers with exciting travel and entertainment options.
Wyndham Destinations is investing in new on-site marketing locations at several Caesars resort properties in Las Vegas, with physical and digital enhancements making it easier and more enjoyable for customers to learn about vacation ownership.
“We are embarking on a journey to reshape our industry-leading brands and set the direction for the future of timesharing. The connection with Caesars is our largest marketing relationship, and it will continue to help drive our growth for years to come,” said Michael D. Brown, president and CEO of Wyndham Destinations. “The demographics of Caesars customers match up well with owners in Club Wyndham® and WorldMark by Wyndham® vacation clubs, and we appreciate the opportunity to introduce vacation ownership to those customers. We know Caesars’ guests enjoy the types of vacation accommodations we offer – spacious accommodations with separate bedrooms, fully equipped kitchens, and comfortable living and dining areas, without sacrificing access to resort-style amenities and service.”
“This partnership further exudes our desire and commitment to elevate our guest experience through new and exciting offerings, while expanding our global footprint through meaningful brand and licensing opportunities,” said Chris Holdren, Executive Vice President and Chief Marketing Officer for Caesars Entertainment. “As two industry leaders, we look forward to welcoming new and valued guests to an unparalleled portfolio of resorts, condos and homes.