The strategy highlights the potential for inbound visitor numbers to grow by 23 per cent to 40 million, the potential to add 200,000 jobs in an economy where new jobs are the number one priority and the potential to generate £8.7 billion in additional foreign exchange revenue (in nominal terms).
The aim of the strategy is to capitalise and build upon the success of the Olympics in order to increase inbound tourism to 40 million visitors by 2020 (from 31m in 2012). Achieving this will generating an addition £8.7bn in tourism revenue and create some 200,000 additional jobs through the UK.
While the Strategy concentrates on targeting activity on the UK’s top 20 inbound tourism source markets, it is envisaged that the majority of tourism growth will come from just 10 markets – the USA, Saudi Arabia, Spain, Australia, Canada, China, Poland, Russia, Brazil and the UAE
The four key strands of the strategy to drive growth from these markets are to:
Improve the image of the UK in these markets
- Work with the travel trade in these markets
- Improve the range of product on offer available in the UK
- Make it easier for people from these markets to get here through addressing issues such as visas and aviation capacity.
For a full copy of the report, contact Sue McNicol on firstname.lastname@example.org