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RDO / Search results for "simon turkas"
17 Jan 2019

Which social networks are the best way to market your resort in 2019 and why?

The power of social networking platforms as a tool for promoting your brand to a wider audience, resort reputation management and ultimately increasing sales is now almost undeniable, even to those most resistant to change. This isn’t to say though that even now at the start of 2019, almost 15 years since the start of Facebook, that there aren’t still people who view social networks as something new and doubt their significant and powerful usage as a marketing tool. In fact different versions of social networking sites were started way back in the mid-1990s and  the popularity of these types of platforms has grown ever since, particularly with the increasingly widespread use of smartphones across all age groups. With access to ever more powerful smartphones and speedier mobile internet, people...

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17 Apr 2018

Why Your Brand Needs Opinion Mining

With the increasingly significant digital revolution that has taken place in recent years, there are undoubtedly a whole host of new opportunities for brands to reach their customers. Social media continues to go from strength to strength and play an increasingly important part in people’s lives. Recently Facebook, the largest social network in the world reached the milestone of two billion users which is truly incredible! Many of the other largest social networks each boast hundreds of millions of users themselves, with some of these having been started less than ten years ago. In addition to this, in much of the developed world, high speed internet is now standard so that movies, TV shows, music and games can be instantly streamed. Plus of course smartphone use is extremely widespread, meaning that...

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10 Apr 2018

Two important ways your Timeshare resort sales team should be using social media

Like it or not, social media has grown massively in the last decade and is here to stay. It is becoming an increasingly important medium in which people communicate, discover entertainment, and find out about products and brands, and this is very much true within the travel and timeshare industry. For some resorts this is a relatively new concept, with their bosses still viewing social media as a waste of time and even banning it within the workplace. This is a huge wasted opportunity though in terms of engaging with guests, advertising your resort and increasing bookings. Instead it is vital that you encourage far more than your resort marketing department to be using social media. This includes your reception staff, bookings department and definitely your sales team. 1. Generating Referrals The first...

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3 Apr 2018

Is your resort meeting changing guest expectations?

Power continues to shift away from companies and into the hands of consumers, due to a number of substantial changes in the last decade. Much of this is related to the widespread digital revolution that has occurred, creating far greater consumer choice and changing guest expectations. The incredible rise in social media channels such as Twitter, Facebook and Instagram, and review sites such as TripAdvisor has meant that brands can no longer get away with providing poor customer service. In the past, poor customer service may have meant that guests didn’t return to a resort, and they could possibly have influenced immediate friends and family. Now though, with social media and TripAdvisor, the opinions of your guests can have a substantial influence on other potential guests worldwide. This effect is...

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27 Mar 2018

How to track your guest sales journey through social media

Whether you like it or not, social media is here to stay and is only set to get bigger and bigger. By 2020 it is predicted that there will be close to three billion people using it in some form which will likely include established channels such as Facebook, Twitter and Instagram, but also new brands. You only have to look at the astronomical rise of Snapchat which in a few short years has gone from an obscure messaging app, to one of the most widely recognised and used forms of social media in the world! Social Media is not just a fad! Yes social media has its problems but the benefits for your resort far outweigh the negatives, if you start to actively and effectively use it. Don’t just stick your...

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20 Mar 2018

How To Increase Your Resort Success Through Your Guest’s Social Media Posts

It is no exaggeration to say that when many people go on their vacations, they are almost obsessively inclined to document their trip on social media. Whether or not this is a good or bad thing is beside the point; your resort should absolutely be using this modern day phenomenon to its advantage. There are plenty of success stories showing how brands from a whole variety of different sectors of the economy use social media to boost their sales and increase profits. This includes tech companies, fashion brands and food outlets and this is the case for both bigger brands and smaller or independent companies. In fact, it is often the smaller companies that are more willing to innovate because of a less hierarchical and rigid structure within the business. Social Media:...

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17 Oct 2017

Anyone can be a Superhero via Jamie McDonald – Adventureman, Author and International Motivational Speaker

If someone asked you to think of a superhero, what would probably spring to mind are characters like Superman, Spiderman or countless other comic-book heroes who are able to save the world with their special powers. What Jamie McDonald proved though, is that even normal, ordinary people can do extraordinary things, it doesn’t just have to be limited to fiction. @MrJamieMcDonald finding the superhero within #RDO8 pic.twitter.com/fyaR5X1qud— RDO Official (@rdoofficial) September 12, 2017 Jamie’s presentation at RDO8 at the Don Carlos Leisure Resort & Spa was incredibly inspirational, motivational and very moving, with those in the audience literally having to hold back tears at times. His life story is absolutely incredible, showing just what you can achieve if you decide to pursue your goals and dreams, and be fuelled by a determination...

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