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Cruise Industry Overview 2008

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17 Apr

Cruise Industry Overview 2008

Cruise Industry Overview 2008

 

  • 12.6 Million passengers (worldwide) took a cruise in 2007 with 12.8 Million passengers estimated for 2008
  • Cruise Industry is the fastest growing category in the travel industry with an annual passenger growth rate of 8% p.a.
  • The average length of a cruise is 7 days
  • Utilization is constantly over 100%
  • 35 new state of the art ships are contracted or planned to be added through 2012. This is an investment of a staggering USD 21 Billion
  • 95% satisfaction rate
  • Cruises are no longer the domain of the newly-wed, overfed and nearly dead! Average age is 50 years with families being the fastest growing target group
  • Consumer Interest in cruising continues to be strong, despite the economy and fuel cost: 77% of past cruisers and 55% of those who have yet to take a cruise will take a cruise within the next three years
  • Cruisers take 40% more holidays p.a. compared to non-cruisers
  • Cruises are recognized as high value holidays
  • 75% of cruisers travel in pairs and 25% with the family
  • Travelers believe that the best price on a cruise can be found on the web (53%) followed by calling the cruise line directly (26%) and travel agents (18%)
  • Cruise Holidays are booked an average of 5 months in advance

Internal sources dominate the major influence for cruises:
 

  • Word of Mouth (38%)
  • Always wanted to go there (38%)
  • Spouse or travel companion desire (35%)
  • Destination websites (37%)

 

Top 3 Cruise Lines

 

  • Carnival Corporation
  • Royal Caribbean Cruises, Ltd.
  • NCL/ Star Cruises

 

Criteria for making cruise decisions

 

Main Cruise Markets 2005 – 2007

 

Cruise Market Share

 

Cruise Market by Destination

 

Which Nationalities Go Where


European Cruise Market By Duration

 

 

 

 

 

 

 

 

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