Cruise Industry Overview 2008

Cruise Industry Overview 2008

Cruise Industry Overview 2008

• 12.6 Million passengers (worldwide) took a cruise in 2007 with 12.8 Million passengers estimated for 2008
• Cruise Industry is the fastest growing category in the travel industry with an annual passenger growth rate of 8% p.a.
• The average length of a cruise is 7 days
• Utilization is constantly over 100%
• 35 new state of the art ships are contracted or planned to be added through 2012. This is an investment of a staggering USD 21 Billion
• 95% satisfaction rate
• Cruises are no longer the domain of the newly-wed, overfed and nearly dead! Average age is 50 years with families being the fastest growing target group
• Consumer Interest in cruising continues to be strong, despite the economy and fuel cost: 77% of past cruisers and 55% of those who have yet to take a cruise will take a cruise within the next three years
• Cruisers take 40% more holidays p.a. compared to non-cruisers
• Cruises are recognized as high value holidays
• 75% of cruisers travel in pairs and 25% with the family
• Travelers believe that the best price on a cruise can be found on the web (53%) followed by calling the cruise line directly (26%) and travel agents (18%)
• Cruise Holidays are booked an average of 5 months in advance

Internal sources dominate the major influence for cruises:
 

• Word of Mouth (38%)
• Always wanted to go there (38%)
• Spouse or travel companion desire (35%)
• Destination websites (37%)

Top 3 Cruise Lines

• Carnival Corporation
• Royal Caribbean Cruises, Ltd.
• NCL/ Star Cruises

Criteria for making cruise decisions

Main Cruise Markets 2005 – 2007

Cruise Market Share

Cruise Market by Destination

Which Nationalities Go Where

European Cruise Market By Duration