A graduate from Exeter University with an MA in Three Dimensional Design, he made his name as the creator of DEATHTM Cigarettes when his campaign for tax harmonisation threatened to overturn the mighty tobacco industry, taking the issue to the European Court of Justice.
BJ’s presentations focus on his belief that companies are like people. Each one of us is made up of three separate perspectives: how we perceive ourselves, how others perceive us and how we want to be perceived. To put it another way, any business must know what it stands for, say it with clarity and do what it says. BJ also sits on the council of Business Superbrands, and is an honorary Professor to the Faculty of Arts and Architecture at the University of Brighton.
Registration for this year’s conference, “RDO5: Stronger Together”, which will take place from 18 to 20 September 2014 at the Pestana Chelsea Bridge Hotel in London, will open shortly on the dedicated website www.rdoconference.org. Delegates can find an overview of the conference and the topics it will cover, venue and speaker information, as well as a link to the online registration on the website, with more details added as they are confirmed.