New study profiles the “Affluent Shared Ownership Buyer”
Affluent leisure travellers remain committed to their vacations according to a study produced for Interval International by the Ypartnership, presented at the 11th Annual Vacation Ownership Invstment Conference in Orlando in September.
“The Affluent Shared Ownership Buyer: A Market Profile” provides insights about the travel habits and resort real estate preferences of the most affluent US households interested in acquiring some form of resort real estate.
The study has been developed from the Ypartnership’s 2008 Portrait of Affluent Travellers, a comprehensive analysis of high-end lifestyles, social values and travel trends of the top eight per cent of American households defined by current income.
According to Peter C. Yesawich, author of the study, there are approximately 1.3 million affluent leisure travellers in the US who are interested in acquiring resort real estate during the next two years. They see themselves as value-driven consumers who place a premium on quality and reliability and are familiar with the concept of shared ownership.
Affluent travellers also value having access to features and amenities that extend their luxurious residential lifestyles, according to the study. “Today’s fractional interest product and private residence clubs are well positioned to appeal to the tastes and desires of this influential group of consumers,” Yesawich added.