Targeting Customers Tag

RDO Research: How can the timeshare industry target customers more effectively through social media?

RDO has today released the results of a study conducted on its behalf by final year students at the School of Tourism at the University of Bournemouth into how social media campaigns and e-commerce can best be utilised to reach the industry’s target audience, the 30/40-year-olds. The research included a case study of RDO developer Pearly Grey, visits to Club La Costa, Club Olympus and Silverpoint resorts in Tenerife as well as telephone conference calls with senior personnel at key RDO member companies It also included analysing the results of focus group meetings with the target demographic. The research students found that...