Police warning about unsolicited contact by companies frequently offering incorrect information to current or former timeshare owners
The South West Regional Organised Crime Unit has reported that there has been an increasing number of enquiries in recent weeks from members of the public reporting contact from several different companies offering services in relation to either timeshare they have already disposed of, their Monster Credits or their investments in Staycation Lodges. The majority of the information provided by these companies when offering their services is incorrect or at times untrue. For legal reasons the police are unable to name the companies directly, however if you are contacted by any company that offers a service based on any of...
Which social networks are the best way to market your resort in 2019 and why?
The power of social networking platforms as a tool for promoting your brand to a wider audience, resort reputation management and ultimately increasing sales is now almost undeniable, even to those most resistant to change. This isn’t to say though that even now at the start of 2019, almost 15 years since the start of Facebook, that there aren’t still people who view social networks as something new and doubt their significant and powerful usage as a marketing tool. In fact different versions of social networking sites were started way back in the mid-1990s and the popularity of these types...
Why Your Brand Needs Opinion Mining
With the increasingly significant digital revolution that has taken place in recent years, there are undoubtedly a whole host of new opportunities for brands to reach their customers. Social media continues to go from strength to strength and play an increasingly important part in people’s lives. Recently Facebook, the largest social network in the world reached the milestone of two billion users which is truly incredible! Many of the other largest social networks each boast hundreds of millions of users themselves, with some of these having been started less than ten years ago. In addition to this, in much of the...
Two important ways your Timeshare resort sales team should be using social media
Like it or not, social media has grown massively in the last decade and is here to stay. It is becoming an increasingly important medium in which people communicate, discover entertainment, and find out about products and brands, and this is very much true within the travel and timeshare industry. For some resorts this is a relatively new concept, with their bosses still viewing social media as a waste of time and even banning it within the workplace. This is a huge wasted opportunity though in terms of engaging with guests, advertising your resort and increasing bookings. Instead it is vital...
Is your resort meeting changing guest expectations?
Power continues to shift away from companies and into the hands of consumers, due to a number of substantial changes in the last decade. Much of this is related to the widespread digital revolution that has occurred, creating far greater consumer choice and changing guest expectations. The incredible rise in social media channels such as Twitter, Facebook and Instagram, and review sites such as TripAdvisor has meant that brands can no longer get away with providing poor customer service. In the past, poor customer service may have meant that guests didn’t return to a resort, and they could possibly have...
How to track your guest sales journey through social media
Whether you like it or not, social media is here to stay and is only set to get bigger and bigger. By 2020 it is predicted that there will be close to three billion people using it in some form which will likely include established channels such as Facebook, Twitter and Instagram, but also new brands. You only have to look at the astronomical rise of Snapchat which in a few short years has gone from an obscure messaging app, to one of the most widely recognised and used forms of social media in the world! Social Media is not just...
How To Increase Your Resort Success Through Your Guest’s Social Media Posts
It is no exaggeration to say that when many people go on their vacations, they are almost obsessively inclined to document their trip on social media. Whether or not this is a good or bad thing is beside the point; your resort should absolutely be using this modern day phenomenon to its advantage. There are plenty of success stories showing how brands from a whole variety of different sectors of the economy use social media to boost their sales and increase profits. This includes tech companies, fashion brands and food outlets and this is the case for both bigger brands and...
How do You Create Great Timeshare Content?
One of the things you should do before you start out on your social media marketing is to freshen up your online content and have a plan to keep it varied and changing. Your audience needs good reasons to return to your timeshare website, and one of the strongest pullers is great content that is regularly updated and that offers something of value every time. Top question: what’s in it for your audience? One of the first questions you should ask before you produce any kind of content is exactly that: why will someone want to engage with it? What benefit are you...
Why Ethical Selling is Essential to Your Success
The days of the dodgy salesmen and con artist are definitely numbered as the rules of the game have been completely flipped on their head. In this constantly connected world, consumers are now in the power position when it comes to most, if not all sales transactions. This can be seen everywhere you look. For example increasingly when people go out shopping in a physical store, they will compare the price displayed with prices across the internet simply by checking on their phone. They will then decide based on this whether it is worth buying the product in store or instead...
Trust – beats tips, tricks and tactics every time – Steve Clarke Sales Mentor
The world has changed - and we’re not going back. We can’t keep doing the same old things the same old way and just hope for better results. Buyers have changed the way they buy - and so it follows, we must change the way we sell. We are dealing with a more informed buyer than at any time in history. No longer does the salesman have the upper hand, holding all the information allowing him or her to release just enough to continually use ‘trial closes’ and then, when the buyer is backed up against the wall with nowhere to go,...