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24 Apr 2018

Introducing RDO9 Keynote Speakers Ellis Watson and Alex Hunter

For each RDO Conference our aim is to select speakers that we believe will inspire, motivate and engage attendees, and also perfectly fit with the theme of the event. The focus of RDO9 Conference is ACT: Action Changes Things. Therefore, we have selected two speakers who will help present this message with superb power, conviction and knowledge. We are very pleased to announce this year’s keynote speakers will be Ellis Watson and Alex Hunter. Both have had very different backgrounds and experiences, but are highly sought after and acclaimed international motivational speakers, who have helped inspire teams at some of the...

17 Apr 2018

Why Your Brand Needs Opinion Mining

With the increasingly significant digital revolution that has taken place in recent years, there are undoubtedly a whole host of new opportunities for brands to reach their customers. Social media continues to go from strength to strength and play an increasingly important part in people’s lives. Recently Facebook, the largest social network in the world reached the milestone of two billion users which is truly incredible! Many of the other largest social networks each boast hundreds of millions of users themselves, with some of these having been started less than ten years ago. In addition to this, in much of the...

10 Apr 2018

Two important ways your Timeshare resort sales team should be using social media

Like it or not, social media has grown massively in the last decade and is here to stay. It is becoming an increasingly important medium in which people communicate, discover entertainment, and find out about products and brands, and this is very much true within the travel and timeshare industry. For some resorts this is a relatively new concept, with their bosses still viewing social media as a waste of time and even banning it within the workplace. This is a huge wasted opportunity though in terms of engaging with guests, advertising your resort and increasing bookings. Instead it is vital...

3 Apr 2018

Is your resort meeting changing guest expectations?

Power continues to shift away from companies and into the hands of consumers, due to a number of substantial changes in the last decade. Much of this is related to the widespread digital revolution that has occurred, creating far greater consumer choice and changing guest expectations. The incredible rise in social media channels such as Twitter, Facebook and Instagram, and review sites such as TripAdvisor has meant that brands can no longer get away with providing poor customer service. In the past, poor customer service may have meant that guests didn’t return to a resort, and they could possibly have...

27 Mar 2018

How to track your guest sales journey through social media

Whether you like it or not, social media is here to stay and is only set to get bigger and bigger. By 2020 it is predicted that there will be close to three billion people using it in some form which will likely include established channels such as Facebook, Twitter and Instagram, but also new brands. You only have to look at the astronomical rise of Snapchat which in a few short years has gone from an obscure messaging app, to one of the most widely recognised and used forms of social media in the world! Social Media is not just...

20 Mar 2018

How To Increase Your Resort Success Through Your Guest’s Social Media Posts

It is no exaggeration to say that when many people go on their vacations, they are almost obsessively inclined to document their trip on social media. Whether or not this is a good or bad thing is beside the point; your resort should absolutely be using this modern day phenomenon to its advantage. There are plenty of success stories showing how brands from a whole variety of different sectors of the economy use social media to boost their sales and increase profits. This includes tech companies, fashion brands and food outlets and this is the case for both bigger brands and...

13 Mar 2018

How do You Create Great Timeshare Content?

One of the things you should do before you start out on your social media marketing is to freshen up your online content and have a plan to keep it varied and changing. Your audience needs good reasons to return to your timeshare website, and one of the strongest pullers is great content that is regularly updated and that offers something of value every time. Top question: what’s in it for your audience? One of the first questions you should ask before you produce any kind of content is exactly that: why will someone want to engage with it? What benefit are you...

DAE
12 Mar 2018

Eight times a charm for DAE Customer Service at the 2018 Perspective Magazine Awards

Exchange provider, DAE, has taken out two major honors at the 2018 Perspective Magazine Awards. DAE was named Best Overall Company (Under 250 Employees) for the fifth year running and Best Customer Service for the eighth year in a row at the Awards, held on the final afternoon of the global timeshare industry’s GNEX Conference in Miami, FL. Managing Director of DAE Global, Francis Taylor, said it was an honor to be continuously recognized for their outstanding customer service by the global timeshare industry. “Customer service is engrained across our organization, it’s how we do things differently at DAE and it’s so close to...

19 Feb 2018

Why now is the right time for action at this year’s conference RDO9

“When a man is tired of London, he is tired of life”. This famous quote by Samuel Johnson, the celebrated 18th Century writer seems as relevant today as when Johnson originally coined it. While there is certainly a huge amount of celebrated and protected historical architecture, London is a city that is constantly changing and developing. Thus we will be returning to the Pestana Chelsea Bridge Hotel and Spa (12th & 13th September) for this year’s conference RDO9. A willingness to change is one of the keys for success, not just for modern metropolises such as London, but also businesses and industries that...

23 Jan 2018

Baby Boomers – The Ultimate Upgrade? via Lisa Migani and Peter Robinson

These days, retirement or semi-retirement no longer means the end is near. Instead, while it does mean a reduction in or end to working life, many retirees are now able to enjoy a further 20-30 more years of life ahead of them. Increasingly this has become another fulfilling life chapter in which greater numbers of people are remaining active and taking full advantage of the extra time they have without the need to work. Due to improvements in levels of healthcare, age expectancies are increasing, meaning a greater ability for retirees or semi-retirees to enjoy active lifestyles, filled with travel and...