Diamond Resorts International® Tag

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Diamond Resorts announces brand refresh
14 Feb 2018

Diamond Resorts announces brand refresh

Diamond Resorts™ has announced its redefined brand approach. Formerly Diamond Resorts International®, the company introduced its newly shortened name, brand promise to "Make a habit of breaking from the routine" and refreshed commitment to helping members take time to connect with the things that matter most in life. Effective immediately, the refresh features a new name, logo and website that embodies a more familiar and modern aesthetic, complete with a clear and conversational tone. The approach effectively communicates a straightforward focus on member benefits and Diamond's excitement to be a part of their journey. To build a unified brand experience, Diamond Resorts...