The days of the dodgy salesmen and con artist are definitely numbered as the rules of the game have been completely flipped on their head. In this constantly connected world, consumers are now in the power position when it comes to most, if not all sales transactions. This can be seen everywhere you look. For example increasingly when people go out shopping in a physical store, they will compare the price displayed with prices across the internet simply by checking on their phone. They will then decide based on this whether it is worth buying the product in store or instead...
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