Industry Research Tag

Vacation Ownership Industry Outlook is Strong According to Latest RCI® Research

The future of the vacation ownership industry looks bright based on findings announced by RCI. RCI released the results of its annual membership profile survey, offering perspective into the purchasing patterns, travel intentions, and key demographics of U.S. owners. RCI also shared findings from another survey which analyzed the perceptions and expectations of vacation ownership among consumers. “Our latest research shows that consumers are happy with the ownership experience, and the flexibility and choice they receive through vacation exchange programs play a big part in that” said Phil Brojan, senior vice president of marketing, RCI. The 2013 RCI® Membership Profile Survey, conducted...