Vacation Ownership Industry Outlook is Strong According to Latest RCI® Research
The future of the vacation ownership industry looks bright based on findings announced by RCI. RCI released the results of its annual membership profile survey, offering perspective into the purchasing patterns, travel intentions, and key demographics of U.S. owners. RCI also shared findings from another survey which analyzed the perceptions and expectations of vacation ownership among consumers. “Our latest research shows that consumers are happy with the ownership experience, and the flexibility and choice they receive through vacation exchange programs play a big part in that” said Phil Brojan, senior vice president of marketing, RCI. The 2013 RCI® Membership Profile Survey, conducted...
Industry Pioneer Frank Chapman calls for more support for trade associations and industry events
Industry Pioneer Frank Chapman calls for more support for trade associations and industry events. Having received a “Lifetime Achievement Award” from both RDO and ARDA, timeshare industry pioneer and RDO Board member, Frank Chapman, reflects on the relevance of trade associations’ annual gatherings nowadays. “I have been attending the ARDA convention for more than 20 years, and the RDO Conference since it commenced in 1998, with very few exceptions, and have seen how they have changed, or rather evolved, to adapt to the new realities of our industry. From the early concept of timeshare, the industry has diversified enormously, with fractional ownership,...