Economic Impact of Timeshare Not Sufficiently Recognised
The timeshare industry, which has developed into the fastest-growing segment of the tourism sector worldwide, is often still viewed with indifference in Germany. In particular, the economic impact of this sustainable accommodation concept receives too little recognition. Timesharing is actually one of the few tourism concepts which unites the interests of both tourists and the locations they visit. This was the opinion expressed by Klaus Brähmig (CDU/CSU), Chairman of the Tourism Committee of the German Parliament, following an expert discussion with members of the committee and industry players.
Kurt Scholl, a board member of the association of the European timeshare industry (RDO) and Chief Executive Officer of Hapimag, sees the timeshare model as the most sustainable and economically efficient form of tourism accommodation currently in operation. "Our non-profit, cooperative concept enables high levels of sustainability and cost efficiency.
Important economical, environmental and social factors of our concept include its reduced use of land and buildings per overnight stay, the avoidance of ‘cold beds’, the continuous source of income it provides to the local economy and its high annual occupancy rates, which are sometimes over 90%." He went on to explain that consistently high occupancy rates also make it possible to operate sustainable personnel policies. Employees can be employed for the entire year rather than for just a few months over the winter and summer seasons. Nevertheless, this fundamentally sustainable accommodation concept still hasn’t achieved acceptance in Germany.
Stefan Namyslo from RCI Europe emphasised the topicality of the timesharing idea. He explained that the sharing concept is increasingly seen as a sustainable alternative to the concept of ownership, particularly among younger people. Timesharing is also ideally suited to mobile lifestyles.