In today’s world it has been increasingly shown that inbound marketing is far more effective at bringing in new guests, and increasing resort profits. This is opposed to pushy outbound marketing, that up until the recent digital revolution was still highly popular. Astonishingly, even as the evidence resoundingly points to the fact that tactics such as cold calling, bulk emails, leaflets and lengthy sales talks are far less useful than inbound marketing strategies involving digital content, many businesses, including timeshare resorts and hotels, are still persevering with outdated outbound. This is not only a waste of time and money, but...
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