In today’s Travel & Tourism environment, customer expectations are at an all time high due to a number of important factors. There is now a tremendous choice of different options available to those wishing to travel including cheaper air fares, a greater variety of places to stay than ever before because of new disruptive brands such as Airbnb, and incredible experiences to try while on your next holiday because of innovative brands like G Adventures. Whereas before, travellers were more restricted to a limited set of companies that were able to monopolise their attention, the world of Travel & Tourism has...
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