Freddie Herbst brings to the table an extensive 26-year career history which includes an abundance of success within sales environments. This is due to his unwavering passion and commitment to his trade, and incredible ability to diversify, combined with a readiness to adapt to changing times. While many in the business world have been unable or unwilling to alter how they operate in the modern marketplace, Freddie has embraced change and flourished!
Due to this and many other highly redeeming personal and professional qualities, he has greatly succeeded in past positions and in his current role as Commercial Director within the world’s only accurate opinion mining company, BrandsEye. The company is headquartered in Cape Town, South Africa but has a truly global outlook, dealing with other businesses and individuals across the world.
Freddie is the ultimate people’s person and a natural entrepreneur. He has played a vital role within BrandsEye by assisting with the expansion of the company, and has been responsible for communicating to a truly global audience the huge importance of opinion mining within the modern business world.
In order to accurately understand online public opinion, BrandsEye has successfully combined the power of AI and human intelligence with its own technology. Through a combination of crowdsourcing, machine-learning and search algorithms, the company has been able to mine online conversations and the topics driving these opinions.
What BrandsEye has been able to prove is that meaningful, predictive insights can be gained through the analyse of social media at a large scale. Through its technology and the analysis of opinions and topic of conversation across different social media networks, the team accurately predicted both Donald Trump’s victory in the US and the Brexit result in the UK.
Session: Dominate Future Markets Using Accurate Opinion Data
What you will learn during Freddie’s session at RDO8 is that in today’s highly competitive and constantly changing marketplace it is absolutely vital for your brand to understand the opinion’s of consumers about your products, services and those of your competitors. In order to accurately achieve this goal you must employ the use of opinion data as part of your strategy, because if not you are quite likely to be setting your company up for failure!
We would like to offer a big thanks to our Platinum sponsors, CLC World Resorts & Hotels, Diamond Resorts International, Interval International and RCI and our Gold level sponsors, Dial An Exchange, Generator Systems and Shawbrook Bank. Without our sponsors each year the event wouldn’t be possible so we are extremely grateful for their amazing support.