INTERVAL INTERNATIONAL’S U.S.-RESIDENT MEMBERS CITE IMPORTANCE OF EXCHANGE IN PAST AND FUTURE PURCHASING – Page
Interval International, a worldwide provider of vacation services, revealed that 95 percent of its U.S.-resident members find the ability to exchange their timeshare to be an important component of their ownership and future purchasing decisions.
These findings are from the Interval International 2018 Membership Profile, U.S. Edition, which was developed from a sample of U.S.-resident vacation owners maintaining an active Interval membership. The online study was undertaken to provide insights for use in the development of services and benefits to be offered to Interval members. It may be useful to resort developers and prospective industry entrants in designing products and developing marketing strategies.
“Along with price and location, exchange is a leading factor for U.S.-resident members when making a purchase,” said Marcos Agostini, Interval’s executive vice president of global sales and business development. “The results of this survey also clearly show that members are actively seeking diverse travel experiences that can be accessed through Interval’s global network and the suite of flexible benefits we offer.”
Survey results further indicate that 52 percent of members intend to exchange their weeks or points in the next twelve months, with more than 3 in 5 traveling outside the country one week or more per year. The Caribbean (45 percent), Europe (36 percent), Canada (23 percent) and Mexico (21 percent) were reported as the top international destinations with favored experiences for future travel ranging from beachfront (80 percent), rural (54 percent) and golf (34 percent) to city/urban (29 percent), and desert (20 percent).
Other notable findings include:
- Fifty percent of weeks-based members own at least two weeks, and 63 percent of points-based members own at least two weeks’ equivalents in points.
- Top vacation activities include sightseeing (72 percent), historical tours (62 percent), and water sports (59 percent).
- Favored resort amenities include full kitchen (78 percent), Wi-Fi access (75 percent), and beachfront location (75 percent).
Region-specific infographics based on the Interval International 2018 Membership Profile include analysis of the findings and worldwide travel trends verified by global hospitality services firm HVS. The U.S. results will be released at the International Shared Ownership Investment Conference being held on September 25-27 in Aruba. For more information, please contact firstname.lastname@example.org.