Kwikchex, as part of the Timeshare Task Force initiative, recently challenged whether an advertisement on www.directresortsinternational.co.uk was misleading because it omitted what it believed was a significant condition that the prices of the holidays referred to were dependent on consumers attending a timeshare sales presentation, and failure to attend would mean incurring the full cost of the holiday accommodation.
Kwikchex also challenged whether the statement that referred to holidays “at RCI… Affiliated Resorts” was misleading because it understood that the advertiser had no connection with RCI.
Easy Consulting SL trading as www.directresortsinternational.co.uk did not respond to the ASA’s enquiries. The ASA was concerned at this lack of response and because it had not seen any evidence to show if the advertised holiday prices were generally available or if they were only available to customers who attended a sales presentation, concluded that the quoted price had not been substantiated and the advertisement was misleading.
The complaint regarding the reference to RCI was also upheld by the ASA as it had seen no evidence that there was a connection with RCI.
The advertisement must not appear again in its current form.