Two important ways your Timeshare resort sales team should be using social media
Like it or not, social media has grown massively in the last decade and is here to stay. It is becoming an increasingly important medium in which people communicate, discover entertainment, and find out about products and brands, and this is very much true within the travel and timeshare industry. For some resorts this is a relatively new concept, with their bosses still viewing social media as a waste of time and even banning it within the workplace. This is a huge wasted opportunity though in terms of engaging with guests, advertising your resort and increasing bookings. Instead it is vital...
Is your resort meeting changing guest expectations?
Power continues to shift away from companies and into the hands of consumers, due to a number of substantial changes in the last decade. Much of this is related to the widespread digital revolution that has occurred, creating far greater consumer choice and changing guest expectations. The incredible rise in social media channels such as Twitter, Facebook and Instagram, and review sites such as TripAdvisor has meant that brands can no longer get away with providing poor customer service. In the past, poor customer service may have meant that guests didn’t return to a resort, and they could possibly have...
How to track your guest sales journey through social media
Whether you like it or not, social media is here to stay and is only set to get bigger and bigger. By 2020 it is predicted that there will be close to three billion people using it in some form which will likely include established channels such as Facebook, Twitter and Instagram, but also new brands. You only have to look at the astronomical rise of Snapchat which in a few short years has gone from an obscure messaging app, to one of the most widely recognised and used forms of social media in the world! Social Media is not just...
How To Increase Your Resort Success Through Your Guest’s Social Media Posts
It is no exaggeration to say that when many people go on their vacations, they are almost obsessively inclined to document their trip on social media. Whether or not this is a good or bad thing is beside the point; your resort should absolutely be using this modern day phenomenon to its advantage. There are plenty of success stories showing how brands from a whole variety of different sectors of the economy use social media to boost their sales and increase profits. This includes tech companies, fashion brands and food outlets and this is the case for both bigger brands and...
How do You Create Great Timeshare Content?
One of the things you should do before you start out on your social media marketing is to freshen up your online content and have a plan to keep it varied and changing. Your audience needs good reasons to return to your timeshare website, and one of the strongest pullers is great content that is regularly updated and that offers something of value every time. Top question: what’s in it for your audience? One of the first questions you should ask before you produce any kind of content is exactly that: why will someone want to engage with it? What benefit are you...
Why now is the right time for action at this year’s conference RDO9
“When a man is tired of London, he is tired of life”. This famous quote by Samuel Johnson, the celebrated 18th Century writer seems as relevant today as when Johnson originally coined it. While there is certainly a huge amount of celebrated and protected historical architecture, London is a city that is constantly changing and developing. Thus we will be returning to the Pestana Chelsea Bridge Hotel and Spa (12th & 13th September) for this year’s conference RDO9. A willingness to change is one of the keys for success, not just for modern metropolises such as London, but also businesses and industries that...
Consumer wins case against ITRA in Weston-Super-Mare County Court
On 19 January 2018 a member of the public was awarded £4,802.60, the judge stating that breaches of contract by International Refund Action Ltd (ITRA) were “completely unacceptable” and that ITRA had not provided the services promised. The judge also commented that the “breaches were as fundamental as they could possibly get” and that there had been “so little done for so much money”. The consumer had approached KwikChex, which manages the Timeshare Task Force on behalf of RDO, after ITRA failed to clearly respond for over a year to requests to detail what ITRA had carried out on the consumer’s behalf. KwikChex provided free...
Storied Residence La Ferriera, Tuscany, selects Interval International
Interval International has announced the affiliation of Residence La Ferriera, a shared ownership resort in the heart of Tuscany. Built in 1875, the property is in the village of Loro Ciufenna, which dates back to the 8th century B.C. Four rustic stone buildings have been restored to house one- and two- bedroom apartments. Units feature spacious dining and living areas with wood beamed ceilings and windowsills, Cotto floor tiles, furniture made by local craftsmen, kitchenettes, flat screen TVs, and internet access. Guests can lounge on the sun deck, swim in the outdoor pool (open from May 1 to Sept. 30), play tennis,...
Karma Sanctum on the Green
Karma Group, Sanctum Hotels and the Godiva Leisure Group bring opulence and a touch of glam to the picturesque village of Cookham Dean, near Windsor and Maidenhead, just a 25-minute drive from Heathrow airport. Karma Sanctum on the Green features nine beautifully appointed guests rooms, Wildwood Bar + Grill – a traditional British bar and dining room, outdoor heated pool, enclosed spa, and a range of swanky luxury ‘glamping’ tents, making it the perfect destination for weekend escapes, midweek romantic getaways, or extended country sojourns. Karma Sanctum on the Green marks the second collaboration between Karma Group and Sanctum Hotels after...
Baby Boomers – The Ultimate Upgrade? via Lisa Migani and Peter Robinson
These days, retirement or semi-retirement no longer means the end is near. Instead, while it does mean a reduction in or end to working life, many retirees are now able to enjoy a further 20-30 more years of life ahead of them. Increasingly this has become another fulfilling life chapter in which greater numbers of people are remaining active and taking full advantage of the extra time they have without the need to work. Due to improvements in levels of healthcare, age expectancies are increasing, meaning a greater ability for retirees or semi-retirees to enjoy active lifestyles, filled with travel and...