Why You Must Value Content Creators More
In today’s world it has been increasingly shown that inbound marketing is far more effective at bringing in new guests, and increasing resort profits. This is opposed to pushy outbound marketing, that up until the recent digital revolution was still highly popular. Astonishingly, even as the evidence resoundingly points to the fact that tactics such as cold calling, bulk emails, leaflets and lengthy sales talks are far less useful than inbound marketing strategies involving digital content, many businesses, including timeshare resorts and hotels, are still persevering with outdated outbound. This is not only a waste of time and money, but...
Building Relationships
As Steve Clarke explains in this video recorded at the timeshare resort Pearly Grey Ocean Club in Tenerife, in whichever field of business you are in today, it is vitally important to build positive relationships with your clients and potential clients. Due to the dramatic digital transformation that has occurred in recent years, individuals have far greater amounts of information available to them regarding the companies that they do business with. These digital relationships work both ways though, with social media profiles and other online news, information and media available to your sales team. Do not neglect this amazing...
P2P: people-to-people
As Steve Clarke explains in this video recorded at the timeshare resort Pearly Grey Ocean Club in Tenerife, in whichever field of business you are in today, it is vitally important to be considering the concept of ‘P2P: people to people.’ The way that people view brands has changed dramatically in recent years, much of which has been fueled by the digital revolution. Your guests are becoming far more savvy and their expectations are rising. It is no longer possible to broadcast corporate messages and fancy advertising and hope your guests stay loyal, they expect a more human connection with the...
Technology is about people
As Steve Clarke explains in this video recorded at the timeshare resort Pearly Grey Ocean Club in Tenerife, rather than focusing on technology as something separate from people, it should be seen as a positive part of the way we now live. Modern advances in communications technology such as free messaging services and social media, offer an outstanding way of increasing our connections with others around the world. Barriers can be broken down, bringing us all closer together. For the travel and timeshare industry, these forms of communication are also an amazing tool for enhancing the way we interact and connect...
