ASA adjudication on Timeshare Solutions Ltd
KwikChex, as part of the Timeshare Task Force initiative, recently challenged two testimonials on the Timeshare Solutions Ltd website, questioning whether they were genuine as they also appeared on another website for a different claims company (although under different customer names).
Although Timeshare Solutions Ltd initially said the similarities were down to the fact that the two companies operated in the same timeshare relinquishment industry, they later stated that they were not sure if they still held the testimonials because they were provided in 2014. They did, however state that they still held contact details for the individuals who had given the testimonials.
The ASA acknowledged that the company still held contact details but as its Code requires advertisers to hold documentary evidence to demonstrate that testimonials used in advertising is genuine, it concluded that the use of the testimonials on the website was misleading.
As a result, the testimonials must not appear again and the company was warned to ensure it held evidence to demonstrate that testimonials used in its advertising are genuine and relate to its service.
For further information about Timeshare Solutions Ltd, go to http://timesharebusinesscheck.org/timeshare-solutions-ltd/